Cricket West Indies as a commerical entity

How does a cricket board make hay outside of the 'Big Three'?

By now everyone knows the refrain.

Smaller cricket boards like Cricket West Indies struggle to compete financially without repetitive engagements with India and England.

The global cricket market is skewed and the money is where the audience is and that most certainly isnt the Caribbean.

Cricket South Africa are no different to Cricket West Indies but as a remedy for their financial disparity they have put all their eggs into the SA20 basket. Early indicators suggest that may prove to be a smart decision for their long term health.

Given the market dominance the privately owned Caribbean Premier League holds in the region - there is no ‘domestic’ SA20 equivalent that can bring a financial bonanza to the Caribbean.

Therefore to make money Cricket West Indies has to think creatively in order to maximise all possible commercial possibilities

Against the backdrop of a highly critical Caribbean cricket public at home and abroad it can be hard to effectively communicate the rationale for commercial decisions and what the long term financial focus is for cricket in the region.

With that in mind we invited Dominic Warne, CWI Commercial and Marketing director, on to the Caribbean Cricket Podcast for an in-depth conversation.

Have a listen to the episode and let us know your thoughts in the comments below

Apple: Episode 76

Spotify: Episode 76

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